Big Pharma – Marketing & Malpractise
Big Pharma was released back in August 2015 and in a very ‘Theme Hospital’ style manner, puts the player in the shoes of a medical drugs tycoon. It starts of simply, you are a drugs manufacturer with a great new drug, now you need to get it out to public. Things very quickly take a turn, all of a sudden the game isn’t about the drug, it’s about money and with the new expansion, ‘Marketing & Malpractice’, you’ll be taking doctors out for dinner and hiking up your prices so fast it will make your head spin. But don’t worry, they’ve got a pill for that!
The game is entertaining but also a poignant look into an industry that ‘should’ be focused on making people better as opposed to profit margins. It was only 2012 when GlaxoSmithKline were fined $3bn after being caught bribing doctors to increase the sales of antidepressants Paxil and Wellbutrin and asthma drug Advair.
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