Big Pharma – Marketing & Malpractise

Big Pharma was released back in August 2015 and in a very ‘Theme Hospital’ style manner, puts the player in the shoes of a medical drugs tycoon. It starts of simply, you are a drugs manufacturer with a great new drug, now you need to get it out to public. Things very quickly take a turn, all of a sudden the game isn’t about the drug, it’s about money and with the new expansion, ‘Marketing & Malpractice’, you’ll be taking doctors out for dinner and hiking up your prices so fast it will make your head spin. But don’t worry, they’ve got a pill for that!

The game is entertaining but also a poignant look into an industry that ‘should’ be focused on making people better as opposed to profit margins. It was only 2012 when GlaxoSmithKline were fined $3bn after being caught bribing doctors to increase the sales of antidepressants Paxil and Wellbutrin and asthma drug Advair.






Click here to watch the trailer and keep an eye out on the 26th April for the release or here here to check out the full game.

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